Kenda Aims to Boost Awareness with Sponsorship

As part of its sponsorship of Jeff Courtney’s No. 99 Dodge Viper, KendaUSA was on hand Aug. 9 for the SCCA Pro Racing SPEED World Challenge GT at the Mid-Ohio course in Lexington, Ohio.

The tiremaker, who has been a sponsor in the race for roughly the last five years, is using the series as a way to boost brand awareness in the passenger and light truck markets. Read the Full Story here.

 

FOR IMMEDIATE RELEASE
READY TO ROLL
Courtney and Woodhouse Performance Prepare for Autobahn Grand Prix

Milwaukee, WI (July 22, 2009) – Jeff Courtney is anxious to return to the driver’s seat of his #99 KENDA Tires Woodhouse Performance Dodge Viper Competition Coupe for round six of the SCCA Pro Racing SPEED World Challenge Championship series at Harrah’s Autobahn Grand Prix in Joliet, Illinois, this weekend, July 24-26.
“I’m ready to go, I’m really looking forward to the next five events,” said Courtney. “Obviously, the first half of the season did not produce the results we were hoping for, but both me and the team are very positive about the balance of the season,” said Courtney.

The future looks bright for Courtney, who will be racing close to home for the next three races, beginning with the Autobahn in Joliet, Illinois, followed by the races at Mid-Ohio and Road America in Elkhart Lake, Wisconsin, in August. “It’s really good to be racing at venues that are so close, it’s great when friends and family can get there to see the races,” said Courtney.

Woodhouse Performance and Jeff Courtney would like to welcome the Empress Hotel and Casino, who has come aboard as a sponsor for Harrah’s Autobahn Grand Prix this weekend.

Log onto www.world-challenge.com to get live moment-by-moment race updates and follow Courtney in the #99 KENDA Tires Woodhouse Performance Dodge Viper Competition Coupe as he takes to the track on Sunday, July 26, 3:10 p.m.
# # #
Jeff Courtney Racing
N174 W21030 Alcan Dr.
Jackson, WI 53037
Business: 262-677-9381
Mobile: 414-651-1160

pr@jeffcourtneyracing.com
www.jeffcourtneyracing.com
Jeff Courtney Racing Sponsors:
Kenda Tires – A leading manufacturer for specialty and automotive tires. www.kendausa.com
RecStuff.com– Features a complete selection of boat, snowmobile, horse, stock, camper, and utility trailer OEM and replacement parts. www.recstuff.com
TJM Integrated Wealth Management – Offers a wide range of wealth management and financial planning services. www.tjmiwm.com
Coins of America– Specializes in collectible coins, commemoratives and fine jewelry. www.coinsofamerica.com
Empress Hotel & Casino – Empress Casino has been voted "Best Place to Gamble" for nine years by the Star and Daily Southtown newspapers and Casino Player Magazine has given us the distinction of "Loosest Dollar Slots in Chicagoland." www.empresscasino.com
Badger Components – A leading Distributor/Manufacturer/Assembler of recreational trailer products. www.badgercomponents.com
JG Wheels – Manufacturer of specialty steel wheels.



About Woodhouse Performance
Woodhouse Performance is a two-car race team competing in the SPEED World Challenge GT Series, the Pro-Racing division of the Sports Car Club of America (SCCA). Woodhouse Performance is in its fifth consecutive season of competition in the road-racing series with the Dodge Viper Competition Coupe. Woodhouse Performance runs the No. 99 Kenda Tires/TJM IWM/MPI Coin, Dodge Viper and the No. 13 Foametix/Woodhouse Performance Dodge Viper for 2008. Woodhouse Performance is an affiliate of the Woodhouse Auto Family in Blair, Neb., www.woodhouse.com and www.woodhouseperformance.com.
 

 
February 17, 2009
Cooper Tire, Kenda Rubber End Marketing and Distribution Arrangement
KENDA CONTACT: Jimmy Yang
American Kenda Rubber Industrial Co., Ltd.
(614) 866-9803
jyang@kendausa.com

COOPER CONTACT: Michelle Zeisloft
Cooper Tire & Rubber Company
(419) 424-4251
mrzeisloft@coopertire.com

Kenda Rubber, Cooper Tire End Marketing and Distribution Arrangement

REYNOLDSBURG, OHIO, FEBRUARY 17, 2009 - American Kenda Rubber Industrial Co., Ltd. (d.b.a. Kenda USA Corporation) and Cooper Tire & Rubber Company (NYSE:CTB) today announced that effective May 1, 2009, they will be ending their marketing and distribution arrangement between the two companies in the United States and Canada, and at that time, Kenda will resume responsibility for the sales and marketing, distribution and customer service for the Kenda brand.

Since October 2004, Cooper has been the exclusive marketer of Kenda radial passenger and light truck tires in the United States and Canada. That agreement granted Cooper exclusive rights to market, sell and distribute Kenda’s radial passenger and radial light truck tires.

Jimmy Yang, President of Kenda USA, said, “Over the past few years, the Kenda-Cooper relationship has been beneficial for all parties involved. We are looking forward to the new direction of ‘re-launching’ our brand in the United States. As we take over the marketing activities for our brand, there is opportunity for growth in the US without having to change our distribution infrastructure. The Kenda-Cooper partnership has definitely added value for the Kenda brand and will continue to help Kenda’s growth in the tire market.”

“The decision to end our marketing and distribution relationship was a mutual decision between Kenda and Cooper,” said Phil Caris, Vice President of Sales and Marketing at Cooper. “And while the results of the joint venture were positive, it was agreed that a new approach would be beneficial in pursuing each company’s brand strategy. We have been very happy with our relationship with Kenda. As we begin to look into the future, we felt this strategy put both companies in a better position in this tough economic environment.”

The transition for Cooper Tire dealers will be handled with a minimum of change and disruption so that customer service will not be affected. Both companies will continue as partners in the radial passenger and light truck tire plant in China, and technical and other related matters.

About Kenda Rubber Industrial Co., LTD.
Kenda Rubber Industrial Co., LTD., headquartered in Yuanlin, Taiwan, is the world’s leading tire and tube manufacturer in Bicycle, Motorcycle, Agricultural, Trailer, Lawn and Garden, ATV, Golf Cart, Folk Lift, Automobile and other specialty areas. The Company also produces rubber membrane serving the water retention and commercial roofing industry under the brand of Pond King and StaFast Roofing. Kenda employs more than 7,000 people and has 5 manufacturing facilities located in Taiwan, Vietnam and China. For more information, please visit the Company’s web site at: www.kendausa.com.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car and light truck tires and subsidiaries that specialize in medium truck, motorcycle and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world. For more information, visit Cooper Tire's web site at: www.coopertire.com.

Click here for a PDF of this News Release



Kenda is dedicated to total customer satisfaction. Understanding our customers' needs and exceeding their expectations is our mission.

Please visit www.kendatiresusa.com for information about our automotive tires including passenger, light truck and Cooper/Kenda connection.

 


 

 


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